•TranscribeFast Team

How to Build Trust in Interviews: Rapport Techniques That Unlock Better Data

Field-tested techniques to build rapport fast in qualitative interviews: setup, openings, active listening, cultural sensitivity, and ethical care.

Trust is the engine of a great interview. When people feel safe, they share real stories. Here’s a simple, student‑friendly way to set a warm tone, listen well, and keep things ethical.

What you'll learn

  • A quick pre‑interview setup that reduces friction
  • An opening script you can copy and adapt
  • Listening moves that unlock deeper answers

Pre‑interview setup (sets the tone)

  • Quiet, comfortable space; offer water and breaks.
  • Review consent and confidentiality in plain language.
  • Test recording and backups before you meet.

Open strong: copy‑paste script

"Thanks for meeting with me. I’m recording so I don’t miss anything—
you can pause or skip any question at any time. There are no right or wrong answers.
If anything feels sensitive, tell me and we’ll move on. Ready to start?"

Active listening moves (that actually work)

  • Pause after answers—people often add the good stuff.
  • Reflect back key phrases to check understanding.
  • Use neutral probes: "Can you say more about that?"
  • Avoid multitasking; close laptops unless essential.

Be culturally aware

  • Adjust eye contact, timing, and personal space respectfully.
  • Use plain language; check comprehension without condescension.
  • Offer alternatives for sensitive topics (pass, later, or write-only).

Homework use

  • Methods: Include 2–4 lines from your opening script.
  • Results: Use 1–2 quotes showing how trust led to detail.
  • Appendix: Describe your consent and break policy.

Common mistakes

  • Skipping the consent explanation to save time.
  • Rapid‑fire questions with no pauses.
  • Promise of confidentiality without a storage plan.

References

  • Seidman, I. (2019). Interviewing as qualitative research: A guide for researchers in education and the social sciences.
  • Gubrium, J. F., & Holstein, J. A. (2002). Handbook of interview research: Context and method.